Our non-negotiable values govern everything we do.
They are S.E.R.V.E - because we believe true leadership is in service of your stakeholders

  1. S. Systematic Excellence
  2. E. Empowered Stewardship
  3. R. Respect & Integrity
  4. V. Voracious Learning
  5. E. Energize Lives

We believe excellent outcomes are born from strong systems. Therefore, we are committed to creating extraordinary systems in our personal lives and in business.


We are committed to the aggressive pursuit of excellence in everything we do, from sending an email with no typos to expertly orchestrating the closing and growth of a multi-million dollar business. We are not an average company and we’re not average people.


We understand which areas require thoroughness, and in those areas, we do not compromise quality. Likewise, we understand which areas require effectiveness, and do not let the pursuit of perfection slow us down.


We exceed expectations and provide all our stakeholders with moments of surprise and delight.

Sample Behavior
  • You show great attention to detail and you don’t make mistakes.
  • You finish one task before taking on the next.

We are proactively solutions-oriented and always practice 1-3-1 (1 problem, 3 solutions, 1 suggested course of action).

Calculated Risks

We embrace and drive change by taking action on calculated risks. We are constantly reaching beyond current boundaries, challenging the status quo, and leading others to new horizons.

Take The Shots

We encourage everyone on our team to "take the shots". Over time, we want everyone to develop their gut about business decisions and have increasing autonomy in their position. This means it’s ok to make mistakes, as long as you learn and improve from them.

Extreme Ownership

We believe in taking extreme ownership which is the practice of owning everything in your world, to an extreme degree. It means you are responsible for not just those tasks which you directly control, but for all those that affect whether or not the mission is successful. We don’t make any excuses for missing the mark, and if the team fails, everyone fails.

Servant Leadership

We believe the best way to lead someone is by serving them. Therefore, we practice servant leadership within our team and with our stakeholders.

Sample Behavior
  • You never present a problem without a solution.
  • You are proactive - doing things you haven’t been asked to do that will help the company.
  • You are transparent about mistakes and how you grew from them.

We do what we say we will do.

Ethics And Transparency

We always base our decisions on what is ethical and transparent, not on what seems expedient, profitable, or convenient. We do the right thing regardless of the personal or corporate cost.

Pursue Win-Win

We always pursue win-win relationships. Business and personal success is built through relationships and all quality relationships are mutually beneficial. Our philosophy is "win-win" or "no deal".

Radical Honesty

We always practice radical honesty and value being “disagreeable givers”. We don’t want a monoculture, we want to discover the best ideas and actions through respectful disagreeability.


We are humble and without ego. We don’t seek recognition for our actions, we are never entitled, we are never arrogant.

Sample Behavior
  • You are transparent about both positive AND negative information.
  • You think about and strive for the positive outcome of all parties involved.
  • You aren't a "yes man/woman". You respectfully disagree with the goal of discovering the best course of action.
Insatiable Appetite

We have an insatiable appetite to grow personally and professionally within the framework of learning > mastery > automation.

Teach What We Learn

We constantly teach what we learn to our stakeholders, inspiring them to relentlessly pursue personal and professional development.

Inspire And Mentoring

We inspire and mentor our stakeholders to relentlessly pursue personal and professional development.

Maximize The Potential

We believe that every person has more potential than they realize, and our paramount goal is to maximize that potential.

Sample Behavior
  • You are curious about how things work.
  • You are your own teacher (self-evaluative).
  • You contribute to our culture of self-development.
Financial Wealth

We make decisions and actions on motives related to energizing and enabling as many lives as possible and prioritizing that over the accumulation of financial wealth.

Wealth That Truly Matters

We believe the wealth that truly matters is your family, your health, your friends, your community, and our planet.

Equality Of Opportunity

We believe that talent is equally distributed around the world, but opportunity isn't. Therefore, we are building a company that is optimized to provide equality of opportunity around the globe.

Play Together

We always look out for each other and go out of our way to encourage and support each other. We believe the best teams are not only those that effectively work together but also those that play together outside of the office.


We encourage diversity in opinions, ideas, and points of view.

Positive Attitude

We always have a positive attitude. We are never defeatist or pessimistic.

Sample Behavior
  • You take initiative looking for ways to encourage and support people in our ecosystem.
  • You seek first to understand before being understood.
  • You pay great attention to your thoughts and words, making sure they are always realistically optimistic. You don’t use pessimistic or limiting language.
  • You don't just focus on the financial bottom line, but on the bottom lines of purpose, people, and positive impact.

We are building

A top tier investment fund that deploys our capital towards small businesses and acquisition entrepreneurs we believe in.

01. Investment Fund

A world-renown accelerator for acquisition entrepreneurs that provides training and systems to help them find and grow great businesses, build their own private equity portfolios, and accomplish a greater mission by giving back to their communities.

02. Business Accelerator

A movement that disrupts traditional education/career paths by training people in acquisition entrepreneurship and systematic frameworks that will help them solve for money, discover and develop their gifts, then share their gifts with the world.

03. Movement