Continuously test different copy, creatives, offers and landing pages for your paid media campaigns in order to get the most optimal results. With help of your marketing vendor, you need to constantly test & improve paid media channels’ performance.
For example, for Yelp advertising (or any other local listing such as ANGI), you can test out different offers and CTAs – make sure to take note when the change has been done and test it.
Once you launch your FB & Google Ads, testing is one of the most important things you’d need to do. This will help your ads bring better results and lower the cost per click.