Acquira’s DNA

Acquira's DNA determines how we operate as a company and as individuals. Every decision we make is through the filter of our values, and everything we do is measured against them. That's why it is extremely important for us to invest in Acquisition Entrepreneurs who understand and share these values.

Our values can be communicated through the acronym S.E.R.V.E.

Systematic Excellence

  • We believe excellent outcomes are born from strong systems. Therefore, we are committed to creating extraordinary systems in our personal lives and in business.
  • We are committed to the aggressive pursuit of excellence in everything we do, from sending an email with no typos to expertly orchestrating the closing and growth of a multi-million dollar business. We are not an average company and we’re not average people.
  • We understand which areas require thoroughness, and in those areas, we do not compromise quality.  Likewise, we understand which areas require effectiveness, and do not let the pursuit of perfection slow us down.
  • We exceed expectations and provide all our stakeholders with moments of surprise and delight.

Sample Behavior

  • You show great attention to detail and you don’t make mistakes.
  • You finish one task before taking on the next.
  • You solve problems with the thought “how can I ensure this problem never recurs?”.

Empowered Stewardship

  • We trust in the potential of others, exponentially more than their current capability.  That trust combined with consideration and patience will make them want to be the best people they can be – to discover their purpose and unleash their potential.  
  • We are proactively solutions-oriented, are aware of who's got the monkey, and always practice 1-3-1 (1 problem, 3 solutions, 1 suggested course of action).
  • We embrace and drive change by taking action on calculated risks. We are constantly reaching beyond current boundaries, challenging the status quo, and leading others to new horizons.
  • We encourage everyone on our team to “take the shots”. Over time, we want everyone to develop their gut about business decisions and have increasing autonomy in their position. This means it’s ok to make mistakes, as long as you learn and improve from them.
  • We are stewards for our stakeholders and treat their businesses and finances as we would our own.
  • We take extreme ownership and are responsible for not just those tasks which we directly control, but for all those that affect whether or not the mission is successful. We don’t make any excuses for missing the mark, and if the team fails, everyone fails.
  • We believe the best way to lead someone is by serving them. Therefore, we practice servant leadership within our team and with our stakeholders.

Sample Behavior

  • You never present a problem without a solution.
  • You are proactive – doing things you haven’t been asked to do that will help the company.
  • You are transparent about mistakes and how you grew from them.
  • You celebrate shots taken, even if they miss.
  • You are always there for your stakeholders when needed.

Respect & Integrity

  • We do what we say we will do.  Because of this, we try to under-promise and over-deliver, as our integrity is our most important resource.
  • We always base our decisions on what is ethical and transparent, not on what seems expedient, profitable, or convenient. We do the right thing regardless of the personal or corporate cost.  
  • We always pursue win-win relationships. Business and personal success is built through relationships and all quality relationships are mutually beneficial. Our philosophy is “win-win” or “no deal.”
  • We always practice radical honesty and value being “disagreeable givers”.  We always tell the truth – it is better to be trusted than to be liked.  We have the courage to speak up, and the consideration to do so in a way that will have a positive effect.
  • We are open-minded and empathetic, and are most curious about perspectives that counter our own.  We want to be an Idea Chamber where the best ideas thrive, and where diversity of opinion, background and experience prevails.
  • We are humble and without ego. We don’t seek recognition for our actions, we are never entitled, we are never arrogant.

Sample Behavior

  • You are transparent about both positive AND negative information.
  • You think about and strive for the positive outcome of all parties involved.
  • You aren’t a “yes man/woman”. You respectfully disagree with the goal of discovering the best course of action.

Voracious Learner

  • We have an insatiable appetite to grow personally and professionally knowing that each of our personal curiosity flywheels leads to the betterment of the world.
  • As a company, we understand the only way to realize our long-term goals is to invest in the personal development of all our stakeholders and actively aim to have the majority of each workday dedicated to that development.
  • We help each other plan and prioritize our learning based on constructing a personalized latticework of mental models that best prepares our stakeholders for the future.
  • We frequently assess our position for all our individual tasks within the framework of learning > mastery > automation in order to free more time for learning.
  • We see the world as it truly is, by bringing things to first principles, and then aim create a better world by finding sustainable win/win solutions.
  • We constantly teach what we learn to our stakeholders, inspiring them to relentlessly pursue personal and professional development.
  • We believe that every person has more potential than they realize, and our paramount goal is to maximize that potential.

Sample Behavior

  • You are curious about how things work.
  • You are your own teacher (self-evaluative).
  • You contribute to our culture of self-development.

Energize Lives

  • We make decisions and actions on motives related to energizing and enabling as many lives as possible and prioritizing that over the accumulation of financial wealth.
  • We believe the wealth that truly matters is your family, your health, your friends, your community, and our planet.
  • We believe that talent is equally distributed around the world, but opportunity isn't. Therefore, we are building a company that is optimized to provide equality of opportunity around the globe.
  • We always look out for each other and go out of our way to encourage and support each other. We believe the best teams are not only those that effectively work together but also those that play together outside of the office.
  • We always have a positive attitude. We are never defeatist or pessimistic.
  • We celebrate others that share these values and lead through service.  We actively spend time to seek them out, learn from them, and catalyze their own work.

Sample Behavior

  • You take initiative looking for ways to encourage and support people in our ecosystem.
  • You seek first to understand before being understood.
  • You pay great attention to your thoughts and words, making sure they are always realistically optimistic. You don’t use pessimistic or limiting language.
  • You don't just focus on the financial bottom line, but on the bottom lines of purpose, people, and positive impact.