- What a Quality of Earnings (QoE) study is, and why it's essential for buying or selling a business.
- The unique financial characteristics of home services businesses that make QoE studies particularly important.
- How a QoE study can identify areas of risk and opportunity within a business, and how to use these findings to negotiate the terms of the sale.
- The twelve key considerations in a QoE report for home services businesses, including industry-specific factors such as regulatory compliance and the competitive landscape.
- How Acquira offers QoE reports to help acquisition entrepreneurs make informed decisions based on a thorough and accurate understanding of a business’s financial health.
When it comes to buying or selling a business, a Quality of Earnings (QoE) study can be a game-changer.
Essentially, a QoE study is a comprehensive analysis of a company’s financial statements and accounting practices that goes beyond the standard due diligence process.
It provides a detailed picture of the business’s historical financial performance, as well as an evaluation of the sustainability of its future earnings potential.
For home services businesses, a QoE study is particularly important because these companies often have unique financial characteristics that require careful consideration.
For example, their revenue streams can be heavily dependent on seasonality and weather conditions, making it important to assess how consistent and sustainable those revenue streams are.
Additionally, these businesses often rely on a large number of contractors or subcontractors, which can create complex accounting and reporting issues that may require a closer look.
12 Considerations in a Quality of Earnings Report for Home Services Businesses

A QoE study can help identify areas of risk and opportunity within a business. By analyzing financial statements, the study can uncover issues such as missed or incorrect items, revenue recognition problems, or overly aggressive expense management.
These findings can be used to adjust the purchase price of the business or negotiate the terms of the sale. Conversely, a QoE study can also identify areas where improvements can be made to increase profitability or operational efficiency, providing valuable insight to potential buyers. Ultimately, a QoE study can help ensure that potential buyers make informed decisions based on a thorough and accurate understanding of a business’s financial health.
1. Reliability of Financial Statements
The reliability of financial statements is critical to the accuracy of a QoE study. This consideration looks at the quality of the financial reporting and whether the accounting practices are in line with generally accepted accounting principles (GAAP).
2. Accurate Revenue Recognition
For home services businesses, revenue recognition can be complex, especially if they have recurring revenue streams or revenue is recognized over time. This consideration looks at the accuracy of the business’s revenue recognition practices and ensures that revenue is not overstated.
3. Expense Management
Expense management is a key factor in determining the profitability of a home services business. This consideration looks at how expenses are managed, including how costs are allocated, whether expenses are necessary, and whether expenses are being recorded accurately.
4. Customer Acquisition Strategies
The success of a home services business often depends on the effectiveness of its customer acquisition strategies. This consideration looks at the business’s marketing efforts, sales channels, and customer retention rates to determine how effective its customer acquisition strategies are.
5. Seasonality
Many home services businesses experience seasonal fluctuations in revenue. This consideration looks at how well the business manages these fluctuations and whether they have adequate reserves to cover expenses during slow periods.
6. Contract Labor and Subcontractors
Home services businesses often rely heavily on contract labor and subcontractors. This consideration looks at how these relationships are managed, whether contracts are in place, and whether the business is in compliance with labor laws.
7. Inventory Management
Inventory management is important for businesses that sell products, such as HVAC equipment or plumbing supplies. This consideration looks at how inventory is managed, including how it is tracked, how often it is turned over, and whether there is any inventory that is obsolete or unsellable.
8. Accounts Receivable
Accounts receivable can be a significant asset for home services businesses, but it can also be a liability if not managed properly. This consideration looks at how well the business manages its accounts receivable, including how quickly invoices are paid, how often there are past-due accounts, and whether the business has a collections process in place.
9. Accounts Payable
Accounts payable is another key consideration in a QoE study. This looks at how well the business manages its payables, including how quickly bills are paid, whether there are any past-due accounts, and whether there is a process in place to manage vendor relationships.
10. Working Capital
Working capital reflects the company's ability to meet its short-term financial obligations and to sustain its day-to-day operations. Working capital is calculated by subtracting the company's current liabilities from its current assets, and a positive working capital balance indicates that the company has enough cash and liquid assets to pay its bills and expenses. By analyzing working capital, businesses can identify potential financial risks and opportunities for growth. For instance, a declining working capital ratio may indicate that a company is struggling to meet its obligations, while a high ratio may suggest that it is not using its assets efficiently.
11. Proof of Cash
This ensures that the financial statements accurately reflect the actual cash inflows and outflows of the business. This process involves verifying that the bank statements tie to what is reported on the financial statements and that all cash transactions are accounted for. By confirming that the cash transactions reported in the financial statements match the actual bank activity, businesses can have confidence in their financial reporting and ensure compliance with accounting standards.
12. Industry-Specific Considerations
Finally, there are industry-specific considerations that are unique to home services businesses. These might include factors such as regulatory compliance, the competitive landscape, and the impact of emerging technologies on the industry. A QoE study will take these factors into account to provide a comprehensive analysis of the business’s financial health.
How Acquira’s QoE Services Can Help Uncover Key Insights

Acquira’s QoE services can provide valuable insights to help maximize acquisition success. With years of experience in analyzing financial statements for Home Services businesses, our team of experts can uncover crucial information that may be overlooked by others.
One key area we focus on is proof of cash. By ensuring that the bank statements match what is reported on the financial statements, we can identify potential discrepancies or even fraudulent activity, potentially saving buyers a significant amount of money in the long run.
Another area where Acquira's QoE services can be beneficial is in validating seller proposed add backs. We thoroughly examine all proposed add backs to ensure that they are legitimate, particularly around personal expenses. If an add back is found to be invalid, it could result in a reduction in the deal price, potentially saving buyers thousands of dollars.
For example, if a $50,000 add back is not valid, that can mean a significant price reduction. Remember, any add back included in the purchase price of the business is multiplied by the same number as the deal multiple. So a $50,000 add back will actually cost the buyer $150,000.
Our team also ensures that working capital is validated to help buyers at close. We thoroughly examine all relevant line items, ensuring that brokers have not left out any critical information. By doing so, we can help buyers make informed decisions about the purchase and avoid any potential surprises after closing.
Additionally, Acquira's QoE services can help buyers assess staff efficiency. We examine whether headcount additions are truly driving increased revenue or productivity and ensure that direct labor hours are reasonable. By doing so, we can uncover any potential red flags and help buyers make informed decisions about the purchase.
Overall, Acquira's QoE services can help buyers uncover key insights that may not be immediately apparent. By looking at a range of critical areas, such as customer validation, expenses like vehicles and tools, and accounts receivable collectability, we can help buyers make informed decisions about the purchase and avoid any potential surprises down the line.
How Can You Use a QoE Report During The Acquisition Process?
If you're a potential acquisition entrepreneur, there are several things you can do to improve your due diligence process and increase your chances of success in acquiring a home services business. Here are some actionable insights and tips:
- Identify Red Flags: Be on the lookout for red flags during the due diligence process. These can include inconsistencies in financial statements, customer complaints, or poor online reviews. If you notice any red flags, make sure to investigate further and consider them when making your final decision.
- Use Diligence Findings to Negotiate a Better Deal: Use the findings from your quality of earnings study to negotiate a better deal. For example, if you find that the business has some areas of risk or potential for improvement, you can use this information to negotiate a lower purchase price. Alternatively, if the business has strong financials and a solid customer base, you can use this to justify a higher purchase price.
- Prioritize Areas of Improvement: Once you've acquired the business, prioritize the areas that need improvement. For example, if the customer acquisition strategy is weak, focus on developing a more effective marketing plan. If the business is highly seasonal, explore ways to diversify revenue streams to mitigate the impact of seasonality. By prioritizing areas of improvement, you can increase the value of the business and maximize your return on investment.
- Stay Engaged: Don't make the mistake of thinking your work is done once you've acquired the business. Stay engaged with the business and keep a close eye on financials, customer feedback, and other metrics that can impact the success of the business. By staying engaged, you can proactively address issues and take advantage of new opportunities as they arise.
Overall, a quality of earnings study is an essential tool for potential acquisition entrepreneurs looking to acquire a home services business. By identifying red flags, using diligence findings to negotiate a better deal, prioritizing areas of improvement, and staying engaged with the business, you can increase your chances of success and maximize your return on investment.
Conclusion
When it comes to buying or selling a home services business, a Quality of Earnings (QoE) study is a vital tool that can provide valuable insights into a company’s financial health. Acquira's QoE Service offers a comprehensive analysis of a business’s financial statements and accounting practices, which can help identify areas of risk and opportunity, adjust the purchase price of the business, or negotiate the terms of the sale.
By working with Acquira, potential buyers can gain a thorough and accurate understanding of the business's financial health, make informed decisions, and increase their chances of success in acquiring a home services business. Schedule a call with our Financial Integrator Vipul Patel to learn more about Acquira's Quality of Earnings Service.
Key Takeaways
- A Quality of Earnings (QoE) study is crucial for buying or selling a business.
- A QoE study is a comprehensive analysis of a company's financial statements and accounting practices that goes beyond standard due diligence.
- Home services businesses often have unique financial characteristics that require careful consideration, making QoE studies particularly important.
- A QoE study can identify areas of risk and opportunity within a business, helping to adjust the purchase price of the business or negotiate the terms of the sale.
- Acquira offers QoE reports to help acquisition entrepreneurs make informed decisions based on a thorough and accurate understanding of a business's financial health.

Acquira is a business acquisition in a box service. We help entrepreneurs buy businesses and we invest in them and their chosen businesses. We are here to help ensure that each business we work with is posed to make the biggest positive impact possible for its owners, employees, and community.
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