Deven Soni

Deven Soni

Who you are

What does leadership mean to you?

A constant focus on improving the lives of your stakeholders

What core attributes make you, you?

I’m a creative finance nerd

How do you want to make people feel?

Empowered, optimistic

Who inspires you?

People that create their own reality distortion field

Who does the opposite?


What gives you purpose and meaning?

My wife & kids

Where have you found unexpected success in life? Tell us about it.

I’ve always seen myself as more introverted and behind-the-scenes….but have definitely found success in front-facing sales style roles

Tell us about a low-time in your career - what you learned and how you bounced back.

I left my job in venture capital to become an entrepreneur – without knowing exactly what I wanted to do. It took me nearly a year to find my groove and figure out how to work for myself and set my own goals. I never looked back

How you like to work

Where would you say you naturally fall on the ETTO scale?

100% thorough

What is your disc profile?


What does a perfect workday look like? What are you doing?

Learning something new (and ideally complex) and implementing it into our business

What does the worst possible workday look like? What are you doing?

Sitting in long-winded meetings or phone calls

Your role at Acquira

What is your role at Acquira?


Why did you join Acquira?

I helped start Acquira because I thought there was a major need to kickstart the ecosystem of small business buying

What do you like about working at Acquira?

The mission, the culture and how the team treats each other like an extended family

If you were to run a division in Acquira that bought and improved businesses, what would it be doing?

Helping global businesses learn best practices from each other. That or tax & finance optimization

Where do you see yourself in 10 years?

Doing the exact same job – but from my beach house