Our Non-Negotiable Values are Magnetic to Everything We Do

They are S.E.R.V.E - Because We Believe True Leadership is in Service of Your Stakeholders.

S. Systematic Excellence

  • We believe excellent outcomes are born from strong systems. Therefore, we are committed to creating extraordinary systems in our personal lives and in business.
  • We are committed to the aggressive pursuit of excellence in everything we do, from sending an email with no typos to expertly orchestrating the closing and growth of a multi-million dollar business.
  • We understand which areas require thoroughness, and in those areas, we do not compromise quality. Likewise, we understand which areas require effectiveness, and do not let the pursuit of perfection slow us down.
  • We systematically infuse each of our core values into every process in the company.

Sample Behavior

  • When problems occur, we look to what in the system caused the problem, instead of pointing fingers at people.
  • We constantly look at improving our processes, and making them better embody our core values.

E. Empowered Stewardship

  • We are proactively solutions-oriented and always practice 1-3-1 (1 problem, 3 solutions, 1 suggested course of action).
  • We encourage everyone on our team to "take the shots". Over time, we want everyone to develop their gut about business decisions and have increasing autonomy in their position. This means it's ok to make mistakes, as long as you learn and improve from them.
  • We believe in taking extreme ownership which is the practice of owning everything in your world, to an extreme degree. It means you are responsible for not just those tasks which you directly control, but for all those that affect whether or not the mission is successful. We don't make any excuses for missing the mark, and if the team fails, everyone fails.
  • We believe the best way to lead someone is by serving them. Therefore, we practice servant leadership within our team and with our stakeholders.

Sample Behavior

  • You never present a problem without a solution.
  • You are proactive – doing things you haven't been asked to do that will help the company.
  • You are transparent about mistakes and how you grew from them.

R. Radical Win-Win

  • We always base our decisions on what is ethical and transparent, not on what seems expedient, profitable, or convenient. We do the right thing regardless of the personal or corporate cost.
  • We always pursue win-win relationships. Business and personal success is built through relationships and all quality relationships are mutually beneficial. Our philosophy is "win-win" or "no deal". If the status-quo in an industry is zero-sum, we will innovate a win/win solution.
  • We always practice radical honesty and value being "disagreeable givers". We don't want a monoculture, we want to discover the best ideas and actions through respectful disagreeability.

Sample Behavior

  • If something doesn't feel like the right thing to do, you voice your concern.
  • You are transparent about both positive AND negative information.
  • You think about and strive for the positive outcome of all parties involved.
  • You aren't a "yes man/woman". You respectfully disagree with the goal of discovering the best course of action.

V. Voracious Learning

  • We have an insatiable appetite to grow personally and professionally within the framework of learning > mastery > automation.
  • We constantly teach what we learn to our stakeholders, inspiring them to relentlessly pursue personal and professional development.
  • We inspire and mentor our stakeholders to relentlessly pursue personal and professional development.
  • We believe that every person has more potential than they realize, and our paramount goal is to maximize that potential.

Sample Behavior

  • You are curious about how things work.
  • You are your own teacher (self-evaluative).
  • You contribute to our culture of self-development.

E. Energize Lives

  • We make decisions and actions on motives related to energizing and enabling as many lives as possible and prioritizing that over the accumulation of financial wealth.
  • We believe that talent is equally distributed around the world, but opportunity isn't. Therefore, we are building a company that is optimized to provide equality of opportunity around the globe.
  • We always look out for each other and go out of our way to encourage and support each other. We believe the best teams are not only those that effectively work together but also those that play together.

Sample Behavior

  • You take the initiative in looking for ways to encourage and support people in our ecosystem.
  • You seek first to understand before being understood.
  • You don't just focus on the financial bottom line but on the bottom lines of purpose, people, and positive impact.
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