Cash Flow Management: Simple Strategies To Manage Your Finances Better

Team Acquira
-  June 29, 2023
What You'll Learn:
  • The definition and importance of cash flow.
  • The distinction between cash flow and profit.
  • Effective cash flow management practices.
  • How Acquira's Success Coaching aids in cash flow management.

Managing the finances of a business can be a daunting task, particularly when it comes to understanding and handling cash flow. 

This critical aspect of business operations refers to the movement of money into and out of business, reflecting its liquidity and ability to cover operational costs and investments. 

Maintaining a healthy cash flow is vital for small businesses to meet financial obligations and secure external funding. Here, we explore these fundamental business concepts, the different types of cash flow, some effective practices for managing it, and how Acquira’s Success Coaching can help.

What Is Cash Flow?

what does cash flow mean

Cash flow, in its simplest terms, refers to the movement of money in and out of business. 

It measures a company's liquidity, reflecting its ability to pay its bills, cover operational costs, and make investments. 

Cash inflows typically come from operations such as selling goods or services, securing loans, or selling equity in your business. Outflows, on the other hand, could be related to expenses like salaries, rent, supplies, loan repayments, and taxes.

The importance of cash flow for small businesses cannot be overstated. 

The importance of cash flow for small businesses cannot be overstated. 

Unlike large corporations, small businesses often operate on thinner margins and have less access to extensive lines of credit. 

As a result, maintaining a healthy cash flow is absolutely critical.

Good cash flow management allows small businesses to meet financial obligations, invest in growth, withstand lean periods, and secure external funding. 

Difference Between Cash Flow and Profit

Understanding the difference between cash flow and profit is crucial in running a business effectively. 

Let’s take a look at both a little more closely. 

Profit is the revenue remaining after deducting all the costs associated with operating the business. It's an accounting concept and is typically calculated over a specified period, such as a quarter or a fiscal year. 

Profit is determined through the income statement and includes revenues from sales of products or services, minus the costs of goods sold (COGS) and all operating expenses, like rent, salaries, marketing, utilities, and taxes. 

Profit, often referred to as net income or net earnings, provides a measure of the financial success of a business during a specific period.

Cash flow refers to the actual money going in and out of your business. 

Positive cash flow means your business has more money coming in than going out, which is necessary for a company to remain solvent and meet its immediate financial obligations.

The key difference is that profit is a measure of performance that includes transactions whether or not actual cash changes hands, while cash flow focuses solely on the movement of cash in and out of the business. 

For example, a company can recognize revenue on its income statement for sales made on credit, even though it hasn't yet received the cash from the customer – it's profitable. Still, the cash flow is not yet realized.

In essence, a business can be profitable but still face cash flow problems if its assets are not easily convertible into cash, or if it has long credit terms with customers. 

On the other hand, a business could have strong cash flow—due to excellent collections or a business model that collects payment upfront—but not show a profit because of high expenses or investment in growth.

Different Types of Cash Flow

Cash flow can be categorized into three distinct types: operational, investment, and financing.

 Each type provides different insights about the sources and uses of cash within a business.

  • Operational Cash Flow: This refers to the cash generated from the company's regular business operations, such as the sale of goods or services. It provides an indication of whether a company can generate enough positive cash flow to maintain and grow its operations. Operating activities usually involve the cash effects of transactions that make up net income, such as cash received from customers and cash paid to suppliers and employees. 
  • Investment Cash Flow: This reflects the company's cash flow from its investing activities, which typically involve purchasing and selling long-term assets. This could include the purchase of machinery, equipment, real estate, or investments in other businesses. 
  • Financing Cash Flow: This reflects the cash flow from all financing activities, which typically involve transactions with owners and creditors. Examples of financing activities include borrowing from banks, repaying loans, issuing stock, buying back issued stock, or paying dividends to shareholders.

Tips for Managing Cash Flow

what is cash flow business

Managing cash flow effectively is an indispensable skill in running a successful small business. 

Here are some of the best practices to manage cash flow:

  1. Educate Yourself on Cash Flow and Its Impact: Understanding the basics of cash flow and its impact on your business is fundamental. This involves knowing what cash flow is, how it's calculated, and why it's crucial for business survival and growth.
  2. Understand the Relationship Between Sales and Cash Flow: While sales are important, they're not synonymous with cash flow. Even a business with strong sales can struggle if payments are slow to come in, or if too much money is tied up in inventory. Understanding this relationship is crucial to managing your finances.
  3. Weekly Cash Flow Forecasts: Regularly forecasting your cash flow allows you to anticipate potential cash shortfalls and surpluses. By doing this weekly, you can act quickly and make necessary adjustments to your business operations.
  4. Reduce Variable Costs: Cutting down on variable costs, such as freelance work or non-essential services, can have a direct, positive impact on your cash flow.
  5. Use Cash Forecasts for Financing Decisions: Your cash flow forecasts can guide your financing decisions. They can indicate when it might be necessary to seek additional financing or when to invest excess cash back into the business.
  6. Diversify and Develop Multiple Sales Channels: Relying on a single source for sales is risky. By diversifying and developing multiple sales channels, you can spread risk and potentially increase your revenue, thereby improving cash flow.
  7. Develop Projections for Multiple Scenarios: Create financial projections for various scenarios, including best-case and worst-case scenarios. This allows you to prepare for different situations, helping you manage your cash flow effectively no matter what the future holds.
  8. Build Your Own Cash Flow Forecasting Tool: While there are many cash flow forecasting tools available, building your own can help you understand the intricate details of your cash flow better. This will give you more control over your business finances.
  9. Stay on Top of Actual Expenses versus Budget: Regularly compare your actual expenses to your budget. This will help you identify areas where you're overspending and could improve your cash flow.
  10. Sync Accounts Payable and Accounts Receivable: If possible, arrange your payment terms with suppliers and customers so that your accounts receivable arrive before your accounts payable are due. This can prevent cash shortfalls and keep your cash flow positive.

Managing your cash flow may seem complicated, but with these best practices, you'll be well on your way to keeping your business financially healthy. 

By educating yourself and staying vigilant about your finances, you can ensure that your business thrives in the short and long term.

How Acquira Can Help With Cash Flow

Acquira's Success Coaching program is designed to assist entrepreneurs in various aspects of the business acquisition process, which includes cash flow management.

Cash flow, as previously discussed, is an essential aspect of running a business. 

An entrepreneur may have an innovative business idea and strong sales, but if cash flow is mismanaged, it could lead to insolvency.

Here's how Acquira's Success Coaching could help an entrepreneur deal with cash flow:

  • Business Plan Guidance: A comprehensive business plan includes a section on cash flow projections. Acquira's Success Coaches can provide advice on how to make these projections, what factors to consider, and how to align these projections with the overall financial and strategic goals of the business.
  • Operational Insights: Coaches offer guidance on optimizing operations, often leading to better cash flow management. This could include advice on inventory management, optimizing payment cycles, or cost reduction strategies.
  • Financial Insights: The Success Coaches can provide financial insights and guidance, helping entrepreneurs understand financial statements, including cash flow statements. They can help identify trends and potential issues and provide strategies for improving cash flow.
  • Support Through the Acquisition Process: The process of buying a business involves several financial transactions that can have significant effects on cash flow. Acquira's Success Coaches support entrepreneurs through this process, providing guidance on negotiation, financing decisions, and transaction structures that can impact cash flow.
  • Lender Introductions and Support: Securing financing is a crucial part of buying a business and managing cash flow. Acquira can introduce entrepreneurs to potential lenders and provide support in securing financing that fits their needs and capabilities, which can aid in maintaining healthy cash flow.


Where is Cash Flow Used?

Cash flow plays a significant role in various financial analyses and decision-making processes within a business. It is essential to assess a company's financial health, make informed investment decisions, plan for future expenditures, determine the ability to meet financial obligations and evaluate overall liquidity. Furthermore, investors, creditors, and analysts often utilize cash flow information to assess a company's financial performance and stability.

Is Cash Flow a Profit or Revenue?

Cash flow is neither profit nor revenue. Profit refers to excess revenue over expenses, indicating financial gain, while revenue is the total income generated from sales or services. On the other hand, cash flow is the movement of cash into or out of a business, reflecting its liquidity and ability to meet short-term obligations. While profit and revenue are accounting measures, cash flow focuses on the actual cash transactions.

What Makes a Strong Cash Flow?

Strong cash flow means consistent positive cash generation, enough liquidity to cover short-term obligations, efficient working capital management, and the ability to fund growth initiatives without relying heavily on external financing. It reflects a company's financial health and ability to navigate uncertainties and seize opportunities.

What has the Biggest Impact on Cash Flow?

The biggest impact on cash flow is often related to the management of working capital, including factors such as timely collections from customers, efficient payment of suppliers, and effective inventory management. Additionally, capital expenditures, debt service, and overall operational efficiency play significant roles in influencing a company's cash flow.


Cash flow is the lifeblood of any business, especially for small enterprises. 

By understanding its mechanics, the relationship with sales, and how to project cash flow scenarios, a business owner can make well-informed decisions to ensure the business's health and longevity. 

If you want to learn more – consider enrolling in our MBA-level Accelerator+ Program. Our industry experts and focused course content can help you close on a seven figure business in as little as seven months. It gives you a supercharged path to acquisition entrepreneurship with a proven track record of closing deals on profitable home services businesses, including HVAC. 

If you think you have what it takes, fill out the form below. But space is limited!

Key Takeaways

  • Cash flow is the movement of money in and out of your business.
  • Healthy cash flow ensures small businesses can cover operational expenses.
  • Profit and cash flow differ: profit involves all transactions, and cash flow tracks actual cash movement.
  • Cash flow types include operational, investment, and financing.
  • Acquira's Success Coaching supports entrepreneurs in managing cash flow during business acquisition.
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