Eco-Friendly Companies: The New Acquisition Targets

Team Acquira
-  February 28, 2024
What You’ll Learn
  • The importance of including environmental sustainability in business acquisition decisions.
  • Advantages of implementing sustainable practices in a business.
  • Challenges faced when integrating sustainability in a business.
  • Strategies & techniques to make a business more sustainable.

The concept of business sustainability has evolved significantly and is now considered a crucial strategic concern that is largely influenced by market demands. 

In fact, over 90 percent of CEOs acknowledge the significance of sustainability to their company’s success. Consequently, businesses are increasingly adopting sustainability strategies, marketing sustainable products and services, establishing positions such as chief sustainability officer, and publishing sustainability reports for consumers, investors, activists, and the general public.

If you have recently acquired a new business or are considering purchasing one, it is important to consider implementing sustainable practices and strategies.

In this article, we will explore the concept of business sustainability, its significance for thriving businesses, and the benefits and challenges of implementing sustainability practices and strategies.

What is Environmental Sustainability in Business?

environmental sustainability in business

In the business world, “environmental sustainability” means implementing practices and strategies that minimize negative environmental impacts while ensuring long-term success. This involves incorporating environmentally responsible practices into the various aspects of business operations, such as production, supply chain management, waste reduction, and energy consumption. The ultimate goal is to balance economic growth, social responsibility, and environmental protection.

Importance of Sustainability in Business

Sustainability is crucial for businesses as it encompasses environmental, social, and economic factors. Prioritizing sustainability leads to long-term success and benefits both the business and society as a whole. 

Protecting the environment, conserving natural resources, and reducing the impacts of climate change are urgent matters that fall under the umbrella of sustainability. Businesses can play a crucial role in achieving this goal by reducing carbon emissions, adopting eco-friendly practices, and promoting renewable energy. This will help ensure a healthier planet for current and future generations to come.

In today’s world, sustainability has become vital for many consumers, employees, investors, and other stakeholders when making their decisions. Companies prioritizing sustainability have a better reputation, higher brand loyalty, and a competitive advantage in the market.

Businesses can mitigate risks related to environmental regulations, supply chain disruptions, and changing consumer preferences by integrating sustainability into their strategies. This proactive approach enables them to identify and address potential challenges ahead of time.

Around the globe, governments are putting in place more stringent environmental regulations. Companies that prioritize sustainability are better prepared to follow these regulations and minimize the chances of legal and reputational problems.

Benefits of Integrating Sustainability into Acquired Businesses

Integrating sustainability into a business acquisition has numerous advantages. Apart from meeting regulatory requirements, it can foster positive transformation within the company, generating more opportunities and creating a more resilient company. Here are some examples:

Compliance with Regulatory Requirements

Numerous countries and regions are imposing more rigorous environmental and social regulations. By following sustainable practices, the acquired business can ensure compliance and maintain access to crucial markets.

Talent Acquisition & Retention

Companies that incorporate sustainability into their business practices are more likely to attract and retain top talent, particularly among younger generations of employees who often greatly value social and environmental responsibility. This can result in a more engaged and committed workforce.

Revenue Growth

By adopting sustainable practices, businesses can tap into new markets, prioritizing eco-friendly and socially responsible products and services. This can bring about opportunities for growth and increased revenue.

Reduced Business Costs

Sustainability efforts often result in enhanced efficiency, cost reductions in energy consumption, waste management, and resource utilization. This will boost the business’s overall profits and will have a favorable impact on financial performance.

Enhanced Reputation and Brand Value

Adopting sustainable practices can enhance a business's reputation and brand value in certain regions. This positive image can resonate with customers, investors, and stakeholders, ultimately resulting in increased loyalty and trust.

Innovation and Product Differentiation

By prioritizing sustainability, businesses can foster innovation and distinguish themselves from competitors through eco-friendly products or services. This can result in a competitive edge that sets them apart in the market.

Resilience and Adaptability

Sustainability fosters resilience by encouraging businesses to think long-term and anticipate future challenges. This adaptability can help the acquired business respond more effectively to changing market dynamics and evolving customer preferences.

Challenges in Business Sustainability

There are numerous obstacles to enhancing sustainability in business. Although several companies understand the significance of sustainability, it can take time, money, and effort to accomplish significant progress. Some of the main challenges include:

Financial Cost

Switching to sustainable practices may require substantial initial investments in new technology, infrastructure, and employee education. Although there are cost savings in the long run, some companies may have difficulty bearing the immediate financial load.

Availability of Resources

Finding sustainable resources or substitutes for traditional raw materials and processes in certain industries can be difficult. This may be due to a scarcity of sustainable resources or their high costs, which can pose challenges.

Lack of Awareness and Education

Some employees and decision-makers may not be fully aware of the concept of sustainability and its potential benefits. Therefore, raising awareness and educating on sustainability principles and practices is important to ensure successful implementation.

Measuring and Reporting Impact of Sustainable Practices

Measuring the environmental and social impact of your company’s sustainability initiatives can be a complex task. Finding consistent and standardized metrics to track progress and communicate achievements to stakeholders can be challenging.

Short-Term vs. Long-Term Focus

Balancing short-term financial results with long-term sustainability goals can be challenging for businesses. The urgency to prioritize immediate profitability may come into conflict with sustainable practices.

Strategies for Making Businesses More Sustainable

what is sustainability in business

Making your business more sustainable involves adopting and implementing various practices and strategies. Here are some steps you can take to make your business more sustainable:

Conduct a Sustainability Assessment

To begin, thoroughly evaluate your company’s current environmental and social impacts. Determine which areas can be improved and set specific sustainability objectives.

Note: Social impacts, within the context of environmental sustainability, refer to the effects of a company’s operations, products, or services on the well-being of both human communities and ecosystems. These impacts can manifest in various ways, such as the displacement of local communities due to resource extraction, health effects from pollution, or changes in local employment opportunities due to shifts toward sustainable practices. Evaluating social impacts involves assessing how business decisions either enhance or hinder a community’s ability to meet current and future environmental challenges. By understanding and addressing these social implications, companies can ensure that their sustainability efforts benefit the environment and support the well-being and resilience of the communities they touch.

Create a Sustainability Policy and Plan

First, a word of caution: be attuned to your demographic. The majority may not be on board with what they might see as an “aggressive” switch to sustainability. If that is the case but you believe in the need for sustainability, you can make the changes without loudly advertising them to your clientele.  

Creating a sustainability policy that expresses your dedication to sustainability and establishes specific goals and targets is important. Developing a detailed plan outlining specifications and initiatives is essential to accomplish these objectives.

Start Recycling at Work

Establish waste reduction strategies throughout your business operations. Encourage recycling by providing recycling bins, reducing single-use items, and repurposing materials when possible.

Encourage Green Commuting

It’s a good idea to encourage your employees to use eco-friendly transportation options like public transportation, carpooling, or biking to work, provided they are open to green initiatives. You could even consider offering incentives or remote work opportunities to reduce commuting.

Go Digital

Consider embracing innovative technologies that promote sustainability in your industry. This could involve adopting digital solutions to reduce paper usage (and, incidentally, make work more efficient) or integrating smart systems for energy management.

Reduce Energy Consumption

To reduce energy consumption, try implementing energy-efficient practices such as using LED lighting, installing programmable thermostats, and optimizing equipment for energy efficiency. Additionally, consider switching to renewable energy sources like solar or wind power. These actions will help save energy and reduce greenhouse gas emissions.

Source Sustainable Materials

When selecting materials for your products and packaging, opt for sustainable and eco-friendly options. Collaborate with suppliers who prioritize responsible sourcing practices and factor in the environmental impact of your products throughout their life cycle.


Over the past few years, there has been a growing emphasis on environmental sustainability, with more consumers, investors, and governments recognizing the pressing need to address issues such as climate change, pollution, and resource depletion. Businesses incorporating sustainable practices into their core operations are well-equipped to succeed in a constantly evolving landscape.

Implementing sustainable practices and strategies may present challenges, but addressing them is crucial for creating a greener and more sustainable future. Doing so can position yourself for long-term success and positively impact society.

But remember, each business is unique, so the specific actions you need to take will depend on your industry, size, and available resources. The key is to start with small, achievable steps and gradually build upon your sustainability efforts to positively impact the environment, society, and your business’s long-term success. If a large portion of your clientele is not convinced of climate change but you are, you can still do this, but consider soft-peddling the changes you make.

Are you ready to make a difference and build a sustainable future through your business acquisitions? Acquira’s Accelerator Program is an MBA-level M&A course that offers a level of support you won't find anywhere else. That includes a robust community of fellow Acquisition Entrepreneurs, direct access to Acquira's team, and over one hundred hours of recordings with acquisition and financial experts.

However, space within the program is limited. To see if you're eligible, fill out the form below.

Key Takeaways

  • Incorporating sustainable practices can have a positive and long-lasting effect on the success of a company/business and the community.
  • Prioritizing sustainability can benefit a company through increased opportunities and a more sustainable business.
  • Implementing sustainable practices in a business usually demands considerable time, money, and effort before any tangible results can be seen.
  • Businesses can be sustainable by being energy-efficient, reducing waste and carbon emissions, using renewable energy, and having sustainable supply chains.
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