- Starting from level zero to create an effective SEO strategy
- How to dominate the search engine result pages in your industry
- How to find the keywords your ideal customer is using to search for you
- Positioning your business as a trustworthy authority on the internet
- Avoid wasting your content creation effort and drive revenue from it instead
When you’ve taken ownership of a company that doesn’t have an SEO strategy in place, you have an enormous opportunity to create dramatic growth for that business.
In today’s world where 8 out of 10 of your potential customers are looking for you online, you need a strong search engine optimization game plan to stay competitive.
In this article, we’ll show you a simple step-by-step process to create your SEO plan and use it to attract free attention for your business.
What Is an SEO Strategy?
An SEO (Search engine optimization) strategy is planning and implementing steps to make your web pages more visible on the internet through search engines like Google and Bing.
Simply put, an SEO strategy is an outlined plan to get more free traffic to your web content. This can bring phenomenal benefits for your business, especially in marketing, as we’ll show you below.
Why Your New Company Needs an SEO Strategy
87% of customers start their search online before making a purchase. If you are not positioned to benefit from that, you’re left to battle with your competitors for the 13% who still go by traditional methods.
Your business must have a solid online presence to thrive today. You need a strategy to make sure customers who need you can find you online easily.
With a smart SEO strategy, you can align your website content with current search engine algorithms so it brings you closer to the customers looking for you.
This way, you can
- Attract more traffic to your website and put more eyes on your offers
- Benefit from free online exposure to grow your business
- Make it easy for the customers who want you to find you
- Earn trust and credibility in your industry, and
- Build a relevant brand that keeps you competitive
Step-by-Step Process for Creating an SEO Strategy for Your New Home Service Business
Let’s dive into the 9 steps to create your own effective SEO strategy and get more free traffic to your business website. Whether you are new to the business or have run it for years, these tips are extremely helpful.
Step 1: Find your keywords
Keywords are the foundation of an effective SEO strategy.
Keywords are how search engines understand the topic of your web content. That’s how they decide who to show your web page to, depending on what they search for.
To build an SEO strategy for your company, you must find keywords that will match your user intent. You don’t want to be writing on what people won’t search for at all.
To find keywords that your customers will most likely use, you can perform a search on the search engine itself. Once you have a topic in mind, try typing it out on Google and you will find suggestions that will show you more related keywords on that topic.
- Easy to rank for (search difficulty of less than 30)
- Have a lot of people using them (high search volume), and
- Closely related to what you offer
Take note of at least 10 of those keywords.
It is advisable to use long-tail keywords which contain three or more words. This helps to create a less competitive and more unique keyword. Ensure these are keywords people actually use. For example, “best refrigerator repair san francisco” instead of “refrigerator repair”.
Use your keywords naturally when you write for your website. Avoid overuse of keywords (keyword stuffing) which hurts your SEO efforts.
Step 2: Learn what works for those keywords
The success of your SEO strategy is not just about finding keywords but using them appropriately.
After finding your keywords, perform keyword research with tools like SEMrush or Google keyword tool. Keyword research tools help you analyze your keywords and give you information on how to combine them to make your pages compliant with ranking algorithms.
You can also go through posts that are currently ranking on Google’s first page. Take cues from how they used their keywords to help them rank.Note how the best ranking pages structure their content. What value are they offering web visitors and how are they offering it? Observe how they craft their titles as well.
Step 3: Create your unique content
One thing that makes pages relevant for years despite SEO algorithm updates: Valuable and unique content that will keep your customers coming back for more.
Google always ranks valuable content above the less valuable ones. In creating your content, make sure it is unique, robust, and holistic.
Aim to give twice the value your competitors gave in similar content. This drives more users to your page as they will get more trustworthy, easy-to-understand, and engaging content from you.
Put a lot of work into making sure your content is rich in quality as well as quantity. This way, you will drive more traffic to your company website faster.
Step 4: Make your content backlinks-worthy
Backlinks refer users from other websites to valuable information on your site. They’re like votes from other sites telling search engines “This page has quality information on this topic” — this is a lot of SEO juice!
When other website owners link back to your page, it increases your site credibility and your post will reach a wider audience than going at it alone.
For your post to gain lots of backlinks, create comprehensive and valuable posts that compel other websites to refer to your post.
Check other posts that have backlinks and find out why they tick. Maybe there is something uniquely valuable about their content?
Is it original research? Do they contain a well-structured infographic? Or could it be that they have the most in-depth discussion of the topic?
Do something better or different and watch the backlinks roll in. Also, use stats, analytical data, quotes, or whatever makes your content stand out positively.
Step 5: Optimize for on-page SEO
On-page SEO is the adjustments you make on a specific page/post to help search engine robots understand it better and index it.
Here are a few things you need to note to improve your on-page SEO:
- Craft your title and meta description to catch the user’s attention
- Use short, keyword-rich URLs — they are easy to remember and rank better than long URLs
- Incorporate internal linking — link related pages on your website together
- Find words related to your target keyword and sprinkle them around in your post. For example, if your keyword is “refrigerator”, related words are “compressor”, “wattage”, and “fridge”.
Step 6: Build your content with user search intent in mind
All your web content must be user-centered and user-revolving.
Write for your users first and then for the search engines next. If you don’t write what your users are searching for, you have no chance of ranking on Google.
Always answer your user’s questions with your posts. Perform thorough keyword research to understand your user’s search intent.
You can also reach out to your customers, ask them what they need, and write about that.
Step 7: Design your pages for humans
To attract and keep user attention, design user-friendly pages.
Use pictures, videos, charts, etc., to make your page more attractive and easy to grasp. Write in language addressed directly to one user as this gives them a sense of belonging in your post.
Respect white space and allow the readers to relax by not bombarding them with excessive content. Break your post into brief paragraphs and use a legible font. Make sure the colors for the background and font are contrasting enough to aid user readability (black and white is the safe way to go).
Add a table of content to long posts. Separate ideas into subheadings. Use bullet points to list content instead of writing long-winded sentences. In all you do, think about making things easy for your reader.
Step 8: Build backlinks to your page
When you publish your content, build more backlinks to it intentionally. You can do this by sharing your post on social media platforms to attract attention.
Also, approach other website owners for guest blogging opportunities which will give you a chance to link your post on their website.
You can write to websites with broken links to show them how valuable your post is to their users if they replace that link with yours.
Step 9: Always keep your content updated
With time, your content becomes less relevant as things evolve.
Knowledge increases every day, so you must review and update your pages from time to time.
When updating your posts, delete any information that isn’t valid anymore and add the right information to it. You can change the design in a way that makes your content more accessible or engaging.
Pages that are frequently updated retain their rank on the search engine results pages (SERPs). And they can outrank other pages that don’t get updated.
In a nutshell…
Here’s a checklist for your SEO strategy:
- Find your keywords
- Learn what works for those keywords
- Create your unique content
- Make your content backlinks-worthy
- Optimize for on-page SEO
- Build your content with user search intent in mind
- Design your pages for humans
- Build backlinks to your page
- Always keep your content updated
Tell us in the comments: What is the first step you’re going to take today to make your business more visible online?If you want to implement an SEO strategy but need more guidance, we can help. Acquira assists with growth marketing and can implement an SEO strategy for your business alongside you. If you’re interested in growth marketing, click this little link.
Acquira specializes in seamless business succession and acquisition. We guide entrepreneurs in acquiring businesses and investing in their growth and success. Our focus is on creating a lasting, positive impact for owners, employees, and the community through each transition.